Free · 10 questions · 534 shops benchmarked

How does your diesel shop stack up?

Answer 10 questions. See exactly where your shop stands against 534 others — labor rate, tech utilization, revenue per bay, and 4 more dimensions. Walk away with a scored report and your top 3 highest-leverage moves.

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Diesel engine work in a heavy-duty repair bay
534 shops scored
Heavy-duty + medium-duty diesel shops across the US & Canada
534
shops in dataset
7
dimensions scored
$135/hr
median labor rate
62%
avg tech utilization

Numbers inside your report

$280K
Revenue per bay — top quartile
What's the annual number on YOUR bays? Most owners haven't calculated it.
$15–30/hr
Typical underpricing gap
Most diesel shops are below the median for their size. How far off are you?
78% vs 62%
Top quartile vs. industry avg utilization
16 points of utilization is worth thousands per tech per year. Where do you land?

Built for the work you actually do

From PMs to engine rebuilds. Fleet contracts to mobile service.

The 534-shop benchmark is built from real HD & medium-duty operations — not light-duty auto. Your scores reflect how shops that look like yours actually operate.

Technician performing preventive maintenance
Preventive Maintenance
Fleet of heavy-duty trucks staged for service
Fleet Contracts
Mobile diesel repair on a job site
Mobile Service
DOT / CVIP inspection underway
DOT Inspections
Air brake service on a heavy-duty truck
Brakes & Air
Transmission rebuild on a diesel truck
Transmissions

Your report card

7 dimensions. Real numbers.
No guessing.

Every section is scored against actual data from 534 diesel shops — not surveys or industry estimates. Real shops, real numbers.

01

Labor Rate

How your rate compares to the benchmark for shops your size and region.

Benchmark: $115–$155/hr by tier
02

Tech Utilization

Billable hours vs. available hours — the biggest profit lever most shops miss.

Benchmark: Industry avg: 62%
03

Revenue Per Bay

Are your bays generating what they should? Median vs. top-quartile.

Benchmark: Median $200K/bay/yr
04

Service Mix

Diversification score — how many revenue streams reduce concentration risk.

Benchmark: 4+ lines = lower churn risk
05

Growth Alignment

Does your shop's structure actually support the growth goal you have?

Benchmark: Scored against your stated goal
06

Top 3 Opportunities

Three specific actions ranked by estimated annual revenue impact for your shop.

Benchmark: Ranked by $ impact

Reviews

What HD diesel shop owners say about Dieselmatic.

The Report Card is built on the same data that drives our partners' results. Here's what they have to say in their own words.

4.9
G2 verified rating
<2hr
avg support response
100%
diesel-shop focus
5yrs
in heavy-duty diesel
Google
After two years of partnering with Dieselmatic it's 100% worth it. We have landed some incredible local commercial clients who give steady repeat business with truck maintenance and repairs.
DP
Dylan Parfitt
Shop owner
Google
The difference in leads has been tremendous. The phones started ringing almost instantly. The team responds quickly and makes changes almost instantly.
AM
Angel McCabe
Shop owner
Partner result
10x
online presence increase
Adrenaline Diesel
G2
Dieselmatic has been a great marketing partner for us at IBEX Diesel Repair. We noticed a large increase in customers calling us for our services when we switched over.
PK
Phillip Kunz
IBEX Diesel Repair
G2
The support is amazing. It is very rare if you have a question it takes more than an hour or two to get a response.
AF
Aaron F.
Verified user
G2
They are constantly in the background, ensuring all of our search words are the best and most up-to-date.
CM
Chuck M.
Verified user
Google
DieselMatic took all the stress of marketing off our team and helped us get new customers and more technicians on the floor. The website, social media ads, and Google page all working together really got our shop out there.
TL
Travis Lindsey
Shop owner
Partner result
+631%
year-over-year traffic
Fleet Works
G2
Dieselmatic did a great job with our website, social media and have very responsive to our request.
BB
Bill B.
Verified user
Google
The team here at Dieselmatic has been amazing since day 1. We've been impressed with their communication as well as their attention to detail, not only with our website, but with our Google standings.
HS
Heather S.
Local Guide · Verified
Google
Dieselmatic has been a great help to our growing company. They took charge of creating us a website to help draw in business as well as set up Google ads.
AR
Aaron Reed
Shop owner
Google
DieselMatic is an exceptional full-service digital marketing solution. SEO, website development, and social media management — their team has helped our company establish a real presence.
RH
Rick Harper
Shop owner
Partner result
+40%
SEO conversion lift QoQ
Steady-state diesel partner
Google
We have had Dieselmatic working on our website for a little under a year. We have seen an increase in web traffic and calls since. They have been excellent to work with.
KM
Keith McMaster
Local Guide · Verified
Google
Absolutely love the service all around. Our website is immaculate. The amount of calls we received since we signed on has been huge.
LV
Lily Velasquez
Local Guide · Verified
Google
Dieselmatic has been exemplary in their effort to promote and build my brand. They have a great team of professionals and offer a quality that's impressive amongst my peers.
JM
Justin Morgan
Shop owner
Google
We have been using Dieselmatic for 6 months and have seen an increase in our revenue. Highly recommend — easy to work with.
LS
Lisa Syverson
Shop owner
Google
Dieselmatic had our website designed and up-and-running within 2 weeks of our first phone call. If you've ever spent months trying to get a website launched, you'll understand how crazy that is.
SC
Seth Cotton
Shop owner
Google
I have found DieselMatic to be extremely professional and the onboarding process has been enjoyable and informative. Waiting to be up and running soon.
AS
Anthony Saragusa
Shop owner
G2
Take the leap! You won't be disappointed.
AR
Aaron R.
Verified user

How it works

Three minutes to your benchmark score

1

10 quick questions

Bays, techs, labor rate, services, revenue range. One question per screen — takes about 3 minutes.

2

We run the numbers

Your answers are scored against 534 real diesel shops. No AI guesses — actual comparisons.

3

Get your report card

See your grade across 7 dimensions and your 3 highest-leverage opportunities — with dollar amounts.

Free benchmark report

Your shop has a score.
Shouldn't you know
what it is?

534 shops benchmarked. See exactly where yours lands — and which single lever moves the number the most.

Get My Score Free

No credit card. No pitch. Just data.